Image Alt


It’s Mental is a group of committed mental health advocates based in the downtown region of St. John’s, Newfoundland and Labrador.

We fund mental health first aid training for Newfoundlanders and Labradorians. It’s Mental is committed to taking action by helping community members like you become certified mental health trainers and facilitators .

Mental health first aid will help you to:

Have confidence in facilitating mental health first aid training in your community

Become a positive role model in your community

Be a safeguard for your family and friends


Does the term “it’s mental” make you uncomfortable? If so – that’s ok. We want you to feel the full range of emotions about the status of our mental healthcare in Newfoundland and Labrador.

We’re reappropriating and normalizing the phrase “it’s mental.” While everyone can share in the discussion of mental health from an emotional lens, solutions to advancing support, awareness, and education around mental health realities will come from intelligent discussion and collaboration; Strategic partnerships and Innovative thinking.

It’s emotional. It’s mental. We’re here to bridge the two in all we do.


We all face struggles in our life.

Just like Juno-award winning singer and songwriter Amelia Curran – she copes with depression and anxiety.

After hearing tragic stories from folks waiting years on end for diagnoses and treatments, Amelia decided to do something about it.

She became a mental health advocate and began working with a small committee of bright people; including Roger Maunder of Up Sky Down Films who helped her shoot the celebrity-studded, to reduce stigma and raise awareness.

The road to recovery starts with self-compassion, self-acceptance, and sharing our experiences.

How do we take action?

  • Provide funding for people in our Province to become certified Mental Health First Aid facilitators and share knowledge on mental health and wellbeing in their communities.  
  • Share stories from the many faces of mental health and wellbeing in Newfoundland and Labrador. 
  • Raise awareness of mental health and wellbeing in our communities.